iStylista is an online personal stylist service managed exclusively by professional stylists, not complex algorythms. The stylists hand-select only the most stylish, on-trend ladies designerwear to suit members’ body shapes, colouring, size and taste.

The relaunch in 2014 with the involvement of Colour Me Beautiful saw an evolution of the service, requiring a shift in brand positioning. An evolved logo, vibrant brand scheme (based on abstractions of body shape, fabric pattern and colour), along with a stylised photographic style and initial brand assets, allowed for a consistent visual style to be implemented across all online media.

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