Is anything ever new?

Posted by on Jul 14, 2015 in , | No Comments

It's not where you take things from it's where you take them toIt’s widely considered that nothing is 100% original. However it’s human nature that we are inspired by the work around us, weaved in to our daily lives consciously and subconsciously. Just be sure your the work is authentic to you.

Derren Brown famously wielded his powers of perception and mind manipulation to turn the tables on the advertising experts, subconsciously influencing them to design a preconceived campaign idea they thought to be original. In fact their concept was based on subtle cues they experienced en route to the office. Take a look for yourself:

Trying to produce something truly unique as the focus of a creative exercise runs the risk of that momentous pressure becoming all encompassing. Paralysing of analysis can result in you producing nothing at all. Take comfort in the knowledge that it’s acceptable to be inspired by others and that taking aspects of existing ideas to new places is called ‘progress’ — as long as it’s all above board! Consciously stealing is an obvious no-no, ethically, legally and professionally. So if you see similar work elsewhere, don’t despair, remember the words of Jean-Luc Godard…

“It’s not where you take things from, it’s where you take them to”.

Continue reading the ‘Cultivating Creativity’ series

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