Kitsons Solicitors is one of the leading law firms in the South West, renowned for its outstanding client service and professional expertise.
Drive were enlisted to improve their website and online marketing to better represent their brand positioning, in Exeter, Plymouth and Torquay. We identified a need to refresh their website design and enhance the user experience, whilst simplifying their content management system – helping to streamline data inputting.
As a result, Drive developed a fresh, clean and contemporary new website from the ground up, enhancing desktop user experience and accessibility while simplifying the experience for mobile users. Navigation and content were streamlined and prioritised with clearer call-to-actions to encourage interaction, carefully considering the requirements of the site’s varied audience groups.
A top-level brand strategy placed people at the centre of web experience. Conveying the friendly, open and approachable nature of the Kitsons team was identified as a core design factor throughout. Every service, article and news story are prominently linked through an individual, complemented by a newly commissioned suite of high-quality team photography.
This is further strengthened by regional photography depicting iconic landmarks along with tailor-made service imagery, working alongside impactful brand messaging and headlines.