Established, results-driven public relations specialists ADPR approached Drive looking for a fresher, updated brand, a functional, user-friendly website with a focus on case studies, and a range of promotional print collateral. Our strategy was to redefine their services and positioning to present their wide sector experience, ready to expand into new sectors with vibrancy and energy.
With a punchy, limited colour palette and sizeably chunky type, the brand is strong, clean and recognisable – with an emphasis on an outdoor and sports design aesthetic. The bold navigation and page structure of the website ensures ease of use for visitors to quickly find out how ADPR can help them succeed. A case study-focussed brand booklet presents personality, energy and experience, while a new snappy brand video introduces ADPR to new clients online or in presentations.