The Flood Forecasting Centre (FFC) is a partnership between the Environment Agency and the Met Office, combining meteorology and hydrology expertise to deliver a specialised hydrometeorology service. The centre is operational 24/7 and forecasts all natural forms of flooding, giving life-saving early warnings to emergency services and Government decision makers to help them prepare and take action.

Having worked with the Met Office for many years, Drive was approached by the Flood Forecasting Centre for a brand revitalisation to celebrate their 10th anniversary. Working with their in-house marketing team, we refined and consolidated their purpose, messaging and use of imagery to form a new logo and visual identity that better aligns with what the organisation is today. The bold, technical type and layout style is inspired by data, graphs, charts and aerial photography used by the FFC, while the limited colour palette (reflecting levels of water depth) and graded photography create a recognisable, cohesive and trusted brand style that the FFC team can be proud to stand behind.

The new identity was launched at a special 10th anniversary event, alongside an updated suite of printed collateral including an annual review, case studies, stationery, and interior graphics.