For the June Boom event marketing campaign, Drive worked with InExeter – Exeter’s business improvement district (BID), a not-for-profit organisation run by businesses for businesses in the city.
In collaboration with Visit Exeter and Exeter Culture Drive developed the name, brand, visual identity and marketing campaign for ‘June Boom’: a month-long celebration of culture, creativity, music, literature and community across Exeter. The spectacular month-long celebration showcases the boom of vibrant events, arts, and cultural activities happening throughout Exeter in June.
Bright, busy and eclectic – the identity was formed to represent the variety of events on offer. The vibrant, colourised photography uses iconic Exeter landmarks with a creative twist, while the various shapes that form the logo mark were animated to come together across social and digital display boards.
From bus backs to posters, over street banners to digital displays, the city’s culture came alive with June Boom in summer.
