Drive Creative Studio were commissioned to produce an animation to suit Orbital Media’s brand styling of doodles and sketchy illustration (an identity also created by Drive). Provided with a narrative outline, we used their signature feline mascot (Prof. Tiddles) as the focus of the story.
With a mixture of traditional key-frame animation techniques and digital ‘tweening’, the trailer has a hand-crafted feel, complimenting the style of the Orbital Media website. The soundtrack further reinforces the vintage, comedic and whimsical personality of the character and brand’s illustrative style.
