The Colour Road Rush was a one-off special 3k paint run event, inviting participants to be a part of South Devon’s history by making their mark on a brand new road – 60 years in the planning. The event raised money for Torbay charity, Rowcroft Hospice, in partnership with contractors Linden Homes and Galliford Try.
Hot on the heels of the annual ‘Colour Rush’, the ‘Road Rush’ event promotion and marketing materials needed to appear distinctly different from the yearly event to avoid confusion, but retain a sense of event campaign branding.
In a departure from paint splashes, the Colour Road Rush campaign identity focuses on a spectrum of colour, the spray of paint powder, road lines and a relaxed summer vibe, complete with Torbay’s famous palms.
The event branding was applied throughout promotional literature including posters, flyers, leaflets, registration forms and electronic fundraising packs.