Helly Hansen’s latest baselayer technology, Lifa® Flow, dries faster than any other baselayer on the market, ensuring peak performance at all times.
How do you communicate product superiority when it’s hidden in cutting edge technology and science that is literally woven into the detail? Drive’s concept was simple – demonstrate how the science works up close and personal. No tricks, no gimmicks.
These interactive point of sale units give consumers in the UK, US and Canada the opportunity to see the movement of moisture through the garments internal weave to the secondary outer layer on the reverse. The message is clear – Lifa® Flow supercharges drying, moving moisture away from your skin where it evaporates much faster. Both counter-top and hand held demonstration versions were used in an international promotional campaign of Lifa® Flow.
You can see the science and technology behind Lifa® Flow in Helly Hansen’s official video: