Energise Me is a charity that champions physical activity for all in Hampshire and the Isle of Wight. Drive were commissioned to create an explainer animation to launch a new funding grant within Hampshire for organisations that can help communities get physically healthier and more active as a countermeasure to the fallout from the pandemic.
Although the animation features a diverse cast of characters to represent those at the greatest risk of negative impacts from COVID-19, the style is positive and upbeat, showing a lively city and activities from walking and cycling, to juggling and wheelchair basketball – all while covering important information such as who is applicable and the process for application.
