William Highbourne Wealth Management is an established financial planning and wealth management company, focussed on implementing the best investment solutions for its affluent clients. Drive was asked to develop a new name, brand strategy and visual identity to reflect the company’s position as it became independent from a previous franchise agreement. This first involved research and competitor analysis, audits and staff interviews, and the development of brand values and messaging – culminating in the company name, mission, vision and purpose to establish its proposition and market positioning.
To communicate the firm’s trustworthy and experienced approach to its discerning audience, a refined identity was developed, with clear messaging, evocative imagery and a limited, sophisticated palette. The branding was then applied across a portfolio of brochures and corporate stationery products, signage, presentations and exhibition design, followed by a new website.
Years on from our first conversation, there is no doubt that creating the William Highbourne brand and re-enforcing it with digital marketing and high quality traditional client material has led to us attracting the right new clients, new employees and even encouraged a merger.
Pieter Burger (Principal & Chartered Wealth Manager – William Highbourne)
