VERVE is a global insights and consumer research consultancy, with high-profile brand names on the client roster. The VERVE team’s holistic approach to understanding customers and using multiple lenses to uncover insights delivers the best answers to any business challenge, helping clients react to global change and improve business for themselves and their customers.
A key offering is VERVE’s specialist Ignite team (Ignite@VERVE), which decodes both consumers and culture to ‘supercharge strategy and innovation’. With a global network of cultural and creative individuals, Ignite enables brands to stay relevant in a changing world. As well as fusing specialist expertise with vast knowledge networks, a sophisticated ‘Ignite AI’ tool allows cultural de-coding and tracking at scale – analysing vast amounts of data, text and imagery.
After already completing a successful brand refresh for VERVE and for the Ignite@VERVE sub-brand, Drive was commissioned to produce two brand introduction animations to launch Ignite and Ignite AI into the world. These needed to follow the brand styling and personality we had established over presentations and promotional materials – brave, bold, powerful, energetic and relevant.
Vibrant gradients and punchy graphic type mixed with urban culture and a no-nonsense attitude blend together with the drive of a percussive soundtrack to create these impactful motion graphic introductions.