Great Britain is infamous for its sporadic and ever-changing weather. To better inform the public of how to plan ahead, the Met Office commissioned Drive to create an animated explainer video that would help dispel a few weather accuracy myths while educating on how to accurately predict weather.
Through a narrative-driven animation, the video demonstrates how using the Met Office weather app every day ensures users get the most up-to-date and accurate information. The video has since been used across the Met Office’s digital platforms and popular social media channels.
A series of later explainer animations were added to the suite, covering specific weather events such as thunderstorms, high winds and snow.