Scaled is a revolutionary employment platform for hiring casual staff, that’s quicker, cheaper and easier than using an agency.
Through the Scaled smartphone app a hirer can post a job directly to a pool of pre-screened workers who have confirmed their interest and availability and accept their shift worker with a single swipe. Workers can review the available shifts, and bid on the role they want – cutting out the middle-man, meaning better savings for the hirer and higher wages for the worker.
To convey this new employment proposition and unique concept, Scaled required an identity and series of explainer videos that focused on the human side of what could otherwise appear as a transactional process. To bring warmth and personality to the brand, Drive created a simple inviting logotype, created characters and an illustrative style to explain the benefits of Scaled from the employer’s and employee’s perspective.
The characters appeared in five explainer animations and across launch marketing material to continue the story in emailers, online banners, web takeovers, and more.