Hot on the heels of the South West Academic Health Science Network’s #10MillionMore campaign (for which Drive produced an animation that revealed the organisation’s grand vision), Drive created varied marketing materials across digital and print media. A centrepiece of this work was the 2019-2020 Annual Review, which featured the vibrant colour palette and signature illustrative assets of the campaign.

Its undersized-A4 format, uncoated, recycled stock and fine design features created a highly engaging and tactile document, providing an overall presentation style of a contemporary editorial feature – a far cry from traditional Annual Review conventions. This approach perfectly aligns with the organisation’s ethos, forward-thinking mind-set and energy to transform the health and patient experience of people in South West England.