Drive was awarded the 2024–25 creative marketing campaign contract for the prestigious Roman Baths attraction in Bath.
For their Autumn 2024 marketing campaign, the Roman Baths teamed up with the new book release Auntie Medusa and Me by Marie Basting to introduce an all-new family trail for children around the Baths complex.
Drive worked with the marketing team at Bath and North East Somerset Council to define the campaign offering, formulate the messaging and, foremost, craft key creative visuals and marketing outputs for use across the city and beyond.
Through a variety of proposed creative approaches, a clear concept winner emerged: The Medusa Mystery. Taken from the Auntie Medusa and Me cover art, illustrations by Flavia Sorrentino were repurposed as Medusa’s snake hair on shocked and excited children.
Forming the key creative for the family quest through the Baths, this concept was then applied and animated over a variety of campaign materials, including posters, banners, digital billboards, public transport, social media, Spotify, Google PPC and more.
Characters from the book were also brought to life in animations that were shown online and across out-of-home advertising networks.
Auntie Medusa and Me by Marie Basting is published by Chicken House Books.
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