ZoomDoc is the UK’s leader in the provision of online healthcare services, employing new technologies that allow patients access to healthcare anytime, anywhere. Drive was approached by ZoomDoc for help in transitioning from the provision of online consultations alone to a new extended portfolio of services, which included online medical letters and testing.
Drive started by refreshing the brand – vibrant colours were combined with contemporary typography to achieve a blended medical / digital approach. The new logomark was constructed from core brand elements – a heart, an arrow, and a ‘z’ – while a suite of utilitarian icons and wellbeing images drive home the brand’s accessible and uncomplicated qualities. Key messaging focuses on authenticity for reassurance, alongside speed and efficiency of the online service; the strapline ‘The future of online healthcare’ was developed to emphasise ZoomDoc’s pioneering approach.
This branding was then applied across packaging, advertising, animation (including in-store animated advertising for partner pharmacies) and a new website design. As the sole shop window for ZoomDoc, it was vital that the new site delivered an efficient user journey via mobile or desktop – the new branding, combined with a product reorganisation and improved messaging, achieve this goal.
