A lockdown catch-up
As the world seems to have been turned upside down over the last few months, businesses have found themselves facing new communication problems and a need to develop their offerings and innovate their business strategies to survive the ever-changing conditions. Drive has been ever-busy in supporting our clients with their changing needs and finding solutions to meet their latest challenges. Here are a few recent projects in response to the pandemic – let us know if we can help you.
eBook toolkits for frontline health workers
We’ve been working to help frontline health workers by improving resource materials, and redesigning and simplifying existing documents into a new intuitive, interactive toolkit eBook which is easier and faster to use and update.
e-learning promo animation
Feeling like the walls are closing in on you? With a brand new promotional animation, we helped our client OrcaNation spread word of their new e-learning courses, offering avid divers who are feeling boxed-in the opportunity to become certified PADI scuba divers from home, completing their practical training in the open ocean after lockdown.
A new look for changing times
Many clients are taking their offering direct to the consumer. To update the look of their products (and to catch the eye of those browsing for beer online), Drive has produced new product packaging for Summerskills Brewery, Plymouth’s oldest brewery. The new packaging style is simple and contemporary – it doesn’t look out of place with modern microbreweries and craft beers, yet it retains a traditionalism and the unique qualities of Summerskills within the logo illustration (a symbol of the brewery’s origins in Bigbury Bay).
Big brands to your door
We also had the privilege of helping a household brand name get their products direct to consumers and frontline workers with the design of their first ever e-commerce offering. Meanwhile on the Google Display Network we’ve been creating adverts to inform people of another national brand’s animal healthcare packs that are being delivered direct to customers and easing the burden of babysitting our furry friends 24/7.
Turning print into online games
We recently completed a project for the Museum of Somerset through the South West Heritage Trust, turning what was an in-museum art trail (with printed books of questionnaires for children) into a series of online games so the fun could be experienced at home. Presented in the form of animated videos, they comprise of visual games and questions about objects in painted artworks, with a timer for children to watch and play along with. With lots of young visitors, we’ve been helping the museum make the most of their materials by repurposing assets into new resources through online means.
Getting the word out there
Social media has proven a useful channel for clients such as Kitsons Solicitors in promoting new services, advertising discounts for frontline workers, and ensuring clients know it’s still business as usual.
Clients and staff comms
Of course we’ve also been helping clients communicate with staff through internal digital channels such as email newsletters and intranets to keep teams informed while working remotely, as well as being on-hand to support them communicating their COVID-19 policies through website updates, pop-ups, bulletins and more.