Ani-motion: making people ‘feel’ through animation

Posted by on Dec 1, 2017 in , | No Comments
Ani-motion: making people ‘feel’ through animation

We’re not exactly quiet about the benefits of animation here at Drive. Explainer animations, animated advertising, corporate videos and short-form social content are increasingly effective forms of communication, focussed on expressing a message while improving brand awareness, engagement levels and conversion rates. While it may seem obvious to turn to live-action video when producing something […]

A behind the scenes storyboard comparison

Posted by on Aug 29, 2017 in , | No Comments
A behind the scenes storyboard comparison

We’d like to take you behind the scenes at Drive, to show you a storyboard to final video comparison of one of our animations – a recent explainer video for communications experts ITEC. A storyboard is a rough, visual representation of the video that serves as a working blueprint to show a client and a […]

How do you make your brand stand out from the crowd?

Posted by on Mar 31, 2017 in , , | No Comments
How do you make your brand stand out from the crowd?

A brand that stand out from the crowd for the right reasons is the first port of call for someone in the market for your services. Standing out puts you in a powerful position To understand how people think about your business and your brand, first consider it as an extension of yourself. You look […]

Innovative printing techniques for Orbital Media’s new business cards

Posted by on Feb 24, 2017 in , , , , | No Comments
Innovative printing techniques for Orbital Media’s new business cards

Business card design is a staple of corporate stationery, but that’s no reason for it to look ‘corporate’. Our recent rebrand for Suffolk-based digital marketing firm Orbital Media resulted in these fun, funky business cards. The paper The brand identity is full of vibrant colours and bold typography so getting these business cards to convey […]

Photoshop Creative Magazine Feature

Posted by on Jan 5, 2017 in , , | No Comments
Photoshop Creative Magazine Feature

We’re starting the New Year with a bang! After being approached in December by award-winning international creative industry magazine Photoshop Creative, Drive Creative Studio are featured in their first issue of 2017. Amongst the tutorials, reviews and industry news, the ‘Inside the Studio’ article covers the daily goings-on in the Drive studio, a day in […]

Why explainer videos are the way forward.

Posted by on Aug 18, 2016 in , | No Comments
Why explainer videos are the way forward.

Explainer videos are fast becoming a common approach for marketers – and for good reason. Last month, we explained what explainer videos are all about and that they tend to be short-form motion content. They’re also more commonly information based – as the name might suggest, they explain information both verbally and visually. This month, we’re […]

An explainer video, explained

An explainer video, explained

What is an explainer video? Brands big and small have made the explainer video commonplace as download speeds and technology have made rich media part of our everyday online browsing experience. But what is an explainer video exactly and why do you need one? Generally they are short videos that explain an idea in an […]

Your website is only as secure as your password

Posted by on Feb 17, 2016 in , , | No Comments
Your website is only as secure as your password

Security of information is a huge issue these days and one that companies need to take very seriously. We have all seen the news headlines about large companies getting hacked and having to put out public apologies for losing customers details; HM Revenue & Customs, TalkTalk and Sony PlayStation Network to name but a few. […]

Lost in Cyber Risk?

Posted by on Feb 17, 2016 in , , | No Comments

Here at Drive Creative Studio, we are aware of the many issues businesses face with regards to their IT and web security. We’ve asked some other industry experts for their perspectives on these issues. Allyson Paddon, Senior Commercial Account Handler at Devon-based insurance company Pavey Group, has kindly suggested some things to consider with regard […]

Hacked off… A genuine need to safeguard data

Posted by on Feb 17, 2016 in , , | No Comments

Here at Drive Creative Studio, we are aware of the many issues businesses face with regards to their IT and web security. We’ve asked some other industry experts for their perspectives on these issues. Richard James, Partner at South West law firm Solicitors Title LLP, shares his tips and suggestions to safeguarding your company. We’re […]