ATCO vintage illustrations
Known for their stripes, Atco have been making precision lawnmowers for over a century. For their 2018 advertising campaign, Drive worked with the renowned British manufacturers to produce some very special advertising. We developed the concept of ‘a long history of keeping it short’: drawing upon Atco’s 1920s-40s advertising, we paid homage to their heritage, producing authentic-looking vintage-illustrated adverts with a modern twist. Sporting a playful classic look, garden enthusiasts will notice that all of the products are modern, top-of-the-line machines, which incorporate the latest in mower technology. This tongue-in-cheek blend of modern yet vintage imagery was then also used on the 2018 product brochure and marketing materials. The result was a suite of print and advertising work that looked like a premium collector’s edition – reflecting the quality and assurance of the Atco brand.
Below is a behind-the-scenes look at the illustration process and some of the advertising (appearing in BBC Gardeners’ World, Country Life, Modern Gardens, Gardens Illustrated, and more).