Branding for Kitsons Solicitors and Boyce Hatton merger

Drive has recently completed extensive branding work on the best-kept secret in the South West’s legal circles: the merging of two high-profile law firms, Kitsons Solicitors and Boyce Hatton Law.

Kitsons was already a long-standing client of Drive. However, owing to the nature of the merger, a competitive pitch was undertaken. Thankfully Drive was commissioned to work with the newly formed Kitson Boyce team to establish strategic brand positioning, identifying points of strength and difference, as well as forming new brand values, a mission, vision and a purpose as a narrative that could be used for both internal and external communications.

After consolidating and drawing insights from market research, workshops and staff questionnaires, our findings were gradually developed into a new, modern visual brand identity through iterative feedback sessions with Kitson Boyce partners. The final identity was applied across a range of corporate materials, the website and social media, with further collateral yet to come.

With offices in Exeter, Plymouth, Torbay and Totnes, the new Kitson Boyce visual branding and strategy will cast a wide net over Devon.

Find out more about the concepts and ideas in our portfolio.