Drive Creative Studio launches new Bupa Consultant and Facilities website
Bupa Consultant and Facilities Finder is a comprehensive online directory of Bupa recognised consultants, therapists, hospitals and healthcare services.
Two fundamental reasons that brought about the decision to redesign ‘Finder’ were Bupa’s modernised brand identity and the requirement for a Responsive Web Design (RWD) build. RWD improves the user experience of the website, creating an optimal viewing experience by adapting the design throughout a wide range of desktop screens and mobile devices.
Comprehensive revised brand guidelines were adhered to throughout the project, and were a constant companion whilst creating design with vibrant colours, functional typography and lively imagery. Understanding the principles upon which these brand guidelines were based was vital to our initial approach to the project.
We focused primarily on two viewing environments – desktop and mobile. The layout and features adapt accordingly, utilising white space and subtle shadows in desktop and a tabbed structure, primarily using blocks of colour, in mobile. The end user is presented with information about healthcare professionals and services (based on a relevant search) that befits their device, from desktop computers to tablets and smart phones.