Drive Creative Studio launches new Bupa Consultant and Facilities website

Posted by on Jul 17, 2014 in , | One Comment

BupaFinder

Bupa Consultant and Facilities Finder is a comprehensive online directory of Bupa recognised consultants, therapists, hospitals and healthcare services.

Two fundamental reasons that brought about the decision to redesign ‘Finder’ were Bupa’s modernised brand identity and the requirement for a Responsive Web Design (RWD) build. RWD improves the user experience of the website, creating an optimal viewing experience by adapting the design throughout a wide range of desktop screens and mobile devices.

Comprehensive revised brand guidelines were adhered to throughout the project, and were a constant companion whilst creating design with vibrant colours, functional typography and lively imagery. Understanding the principles upon which these brand guidelines were based was vital to our initial approach to the project.

We focused primarily on two viewing environments – desktop and mobile. The layout and features adapt accordingly, utilising white space and subtle shadows in desktop and a tabbed structure, primarily using blocks of colour, in mobile. The end user is presented with information about healthcare professionals and services (based on a relevant search) that befits their device, from desktop computers to tablets and smart phones.

See the work in our portfolio, or check out the website Finder.bupa.co.uk

1 Comment

  1. Simon Farrow
    Simon
    17th July 2014

    Wow, a not insignificant achievement! An excellent job Tom, from design through to launch and many hours of hard slog from the Dev team at All Our Tomorrows! Well done to everyone involved in this one!

    Reply

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