Driving The Colour Road Rush
The Colour Road Rush is a one-off special 3k paint run event, inviting participants to be a part of South Devon’s history by making their mark on a brand new road – 60 years in the planning. On Saturday August 1st, the event is raising money for Torbay charity, Rowcroft Hospice, in partnership with contractors Linden Homes and Galliford Try.
Hot on the heels of the annual ‘The Colour Rush’ event, the Road Rush event marketing materials needed to appear distinctly different from the yearly event but retain a sense of event campaign branding.
In a departure from paint splashes, the Colour Road Rush campaign identity focuses on a spectrum of colour, the spray of paint powder, road lines and a relaxed summer vibe, complete with Torbay’s famous palms.
The event branding was applied across promotional literature including posters, flyers, leaflets, registration forms and electronic fundraising packs. See our portfolio here.
If you’re based in the South West and would like to help make a difference, whilst being blasted with neon paint – find out more: http://www.rowcrofthospice.org.uk/supporting-rowcroft/events/the-colour-road-rush