Exhibition video animations
Drive work with a number of businesses in the health, well-being and medical sectors, such as the South West Academic Health Science Network, Bupa, WellSky, Arts & Health Southwest, the South West Care Collaborative and Rowcroft Hospice.
Part of the Hearst network, First DataBank (FDB) is also one of these clients. FDB is the UK’s leading provider of prescribing decision support solutions that help healthcare professionals make precise decisions. Through software, their aim is to help create a healthier world where medication errors are a thing of the past, by strengthening the connections between clinicians and their knowledge resources.
Drive have been working with FDB for over 6 years, while creative team members have worked on the brand for well over a decade. FDB has seen many brand developments and refreshes and Drive have produced all manner of promotional materials, brochures, exhibition stands, presentations, press advertising, online and social advertising as well as video with their marketing team.
Recently we had the pleasure of working with the latest brand update in the form of three product promotional videos for use at exhibitions and online.
The clean and simple animations use subtle icon animation with parallax photography, an updated palette and key messages to closely mirror the feel of the updated FDB website. The AnalyseRx, OptimiseRx and Multilex videos are viewable below: