An obvious suggestion… When presented with a new brief or communication problem, what chance have you got of producing something fresh and truly creative if you’ve no idea what is happening in the industry?
Through immersion, not only will you uncover the no-go areas and over-exploited trends but it also acts as a constant reminder of the level of talent out there — raising your personal bar and challenging yourself and others around you to aspire to greater things.
The interconnected world we live in has lead to a rise in the FoMO phenomenon — a Fear of Missing Out. This social angst is characterised by a desire to stay continually connected with what others are doing.
So in order to stay abreast of relevant information while avoiding this ceaseless information overload, set aside a fixed amount of time per week to read industry specific developments and trends.