New website to drive healthcare innovation in Kent, Surrey and Sussex

After spending many years working for one of our favourite healthcare clients, Health Innovation South West (HI SW), Drive was delighted to receive an invitation to tender for the development of a new website for another network, Health Innovation Kent, Surrey Sussex (HI KSS). Through a deep understanding of the complex requirements of health innovation networks gained through our ongoing work with HI SW, we were well placed to assist in scoping and creating this extensive new project.

As a first step, Drive designed a refreshed visual identity to align with current aesthetics, accessibility rules and the organisation’s brand vision. To move the original visual branding forward, we created a refined new logo, tweaked colour palette and typography, as well as a suite of stylish bespoke illustrations to represent different themes across the new site.

Developing a single website that brought together content previously spread across various sites and portals was key to the project’s success. Drive efficiently re-arranged this content by theme and audience into a seamless, highly-effective new user experience, which incorporated clearer routes across the site for its diverse audience.

Emphasis on AA accessibility was another key consideration – from the visual identity, through the design process, and finishing with the build. The site was user-tested at two key points in the process by a cross-section of stakeholders to ensure that content, visuals and navigation were appropriate and easily accessible.

Equally important to user experience was replacing the existing off-the-shelf visual builder with a solution to make site updates simpler and quicker. To fulfil this, Drive developed a bespoke form-based WordPress content management system, allowing the HI KSS team to create diverse page layouts without the complexities of a visual page builder.

We were extremely pleased with the result – the new modern, impactful website combined a contemporary visual identity and vibrant page design with strict accessibility guidelines, and also exceeded the core web vitals’ requirement for a 2-second load time.

Despite the complexity of our organisation, the Drive team quickly grasped our communication needs and delivered a streamlined, user-focused website. Their creative branding and intuitive design have elevated our communications, while their professional and passionate approach made the entire process a pleasure. The result is a website that truly reflects our organisation and its mission.

Megan Ghiacy
Communications Manager, Health Innovation Kent Surrey Sussex

Take a look at the new site, branding and illustrations here: healthinnovation-kss.com