In 2020, Drive worked on a particularly festive commission – a membership and e-commerce website and brand for the Christmas Lovers’ Club, the definitive one-stop shop for everything Christmas.

Combining a blog that explores everything from Christmas food and drink to films and traditions, and a ‘Wonderland’ of best-of-yuletide independent products, the website required a fully bespoke build with every experience carefully considered.

A fresh brand identity draws from the best of upmarket Christmas imagery and iconography, with a new logo that looks as equally at home on original Club merchandise as on awards celebrating the finest festive goods from around the country.