The Met Office is working with technology companies Avtech and airlines like Norwegian to provide high resolution wind data that can be used to optimise flight times and fuel efficiency, resulting in the reduction of CO2 emissions in flights.
Commissioned by the Met Office, Drive Creative Studio produced the explainer animation to demonstrate how, by working together, these companies are contributing to a greener future for aviation.
Drive worked with Met Office Aviation services first to restructure the messaging and script for the animation, before formulating a visual style based on flight charts, aerial imagery and data points. Storyboarding, illustration, animation production and voice-over were completed in-house at Drive.
The explainer animation was very well received and formed part of a greater national campaign, consisting of a series of webinars, media coverage, and social media activity.