Liberty Trails approached Drive with a problem; they had identified a distinct disconnect between their business goals, brand identity and target market.
Drive was tasked to realign the brand’s values and perception, reconnecting their brand identity with a new more affluent target audience. After an audit of existing marketing materials and competitor propositions, we worked with Liberty Trails to redefine the mission and vision of their brand and website design, repositioning their service offering in the process.
Ensuring harmony between brand and business strategies required development of every aspect of their existing identity, from the logomark, messaging, colour palette and typefaces to an overall elegance and new cinematic and dramatic photographic style. Imagery was a priority in elevating the brand and website design, and essential to capture the wide-open freedom of the experience, and evoking the desired emotional response.
The new branding was applied through a responsive website design, brand introduction booklet and corporate guides, stationery, brochures, social media and other promotional printed material.