For the production of our animations for the Met Office we were required to create a visual style and illustrative elements such as icons, scenery and characters. The geometric, contemporary-vintage theme formed the basis of the illustration style and colour palette. Four leading characters were developed and used in the various weather related scenarios throughout the set of 18 short animations, with other characters playing smaller supporting roles. Each had their subtle personality differences, with some having running bad luck as the butt of jokes, while others seem to always come out on top.
All assets aside from the official Met Office weather icons were created bespoke for consistency throughout the suite of animations.
