OrcaNation is a PADI 5-Star IDC Center in Asia, dedicated to offering scuba diving experiences and educational programmes. It was founded by Jeroen van de Waal, author of Together We Can Turn Tides, a manifesto about our oceans, for which Drive previously produced an animated companion video. During the 2020 lock-down it was clear that many were feeling as if the walls were closing in on them. Businesses needed to innovate and change their models to meet this new worldwide ‘norm’ and offer new ways of escapism.
With a brand new explainer animation, we helped OrcaNation spread the word of their new e-Learning courses, which offer avid divers who are feeling boxed in the opportunity to become certified PADI scuba divers from home, completing their practical training in the open ocean after lock-down. All illustration and animation was completed by Drive to create this informative yet charming explainer animation. Animated gifs and social media posts were also produced to create awareness of the new offering.