As Plymouth’s oldest brewery, Summerskills has a provenance as distinctive as its award-winning brews. Drive was asked to redesign its labels of bottle-conditioned ‘real ales’, which are made from ingredients sourced as locally as possible.
The striking new packaging style is simple and contemporary – not looking out of place alongside modern microbreweries and craft beers, yet retaining the traditionalism and unique qualities of the established Summerskills brewery.
In particular, the symbol of the landowners’ coat of arms honouring the brewery’s origins in Bigbury-on-Sea has been re-drawn. It has then been applied to contrast with the vibrant colour palette used across the new range, which, along with the name of each ale, is inspired by South West locations.
While the main bottle suite uses an uncoated stock, Indiana’s Bones (a firm favourite), has been treated as a ‘special’ in its design, using both a matt and gloss finish along with a metallic gold for specific elements of the label.