A bold new website and brand identity refresh for Exeter-based healthcare innovation organisation
The South West Academic Health Science Network is one of 15 AHSNs across the country set up by the NHS England in 2013. Their work connects academic organisations, local authorities, the third sector and industry to drive the adoption and spread of innovative ideas and systemic improvements in the quality of health and care across the South West and beyond.
Drive Creative Studio has been working with the SW AHSN comms team for over six years, having iteratively developed the inherited visual identity while producing all manner of communications materials, from annual reviews, social posts, presentations and display graphics to ebooks and animations.
In 2018, it was decided that it was time to refresh the SW AHSN brand, so Drive began the research and immersion phase of a comprehensive brand strategy and identity revitalisation project. Due to some organisational restructuring followed by the pandemic, the project was put on hold until the latter part of 2021 where we were able to pick it back up and complete the work we had started.
Four years in the making, this year sees the launch of the new website and refreshed identity. The relaunch marks a renewed vision for the SW AHSN, with an emphasis on health equity and a clarified mission to transform lives through innovation in health and care, along with a more approachable, revitalised look that reflects the company’s more accessible, outward-facing approach.
In tandem with the SW AHSN comms team, the project involved brand audits of message, image and offering, the formulation of a new vision and proposition, and a new brand scheme, including logo identity and sub-branding, illustration and photography.
In addition, a fresh and vibrant new ‘AA’ accessibility standard website has been launched, geared towards better explaining the SW AHSN‘s reason for being and communicating the important work it does in its programmes, research and building capability in other organisations.
‘It’s been a long time in the making, and over that time it’s been fascinating to be a part of the SW AHSN developing and becoming more sure of its own identity and purpose amongst the other AHSNs. I’m certain that the identity work in aligning the SW AHSN’s image with its mission will bolster the organisation’s confidence and direction.’
Jon Price, Creative Director at Drive
Take a look at the new site and new brand identity, here: swahsn.com