New look website design for Kitsons Solicitors
Kitsons Solicitors is one of the leading law firms in the region, renowned for its outstanding client service and professional expertise.
The firm approached Drive looking for a new digital partnership to improve their website and online marketing. They required a refreshed design and enhanced user experience, specifically requesting WordPress as their chosen platform to simplify their content management system, helping to streamline data inputting.
As a result, Drive developed a fresh, clean and contemporary new website, enhancing desktop user experience and accessibility while simplifying the experience for mobile users. The navigation was also simplified and prioritised with clearer call-to-actions to encourage interaction, carefully considering the requirements of the site’s different user groups.
Conveying the friendly, open and approachable nature of the Kitsons team, for which they pride themselves on, was a key design factor from start to finish. The new site was designed from the ground up with this principle at its core – each service, article and news story are prominently linked to an individual and complemented by a newly commissioned suite of high-quality, bold staff photography.
This core design approach is backed by photography depicting iconic regional scenes for header images, along with heavily retouched, service-style stock photography. The fresh suite of imagery is accompanied throughout by impactful headline copy and messaging. Finally, a more prominent use of video content was also incorporated into the new site, as well as a new motion graphic intro with a matching backdrop.
To see the new site, visit www.kitsons-solicitors.co.uk.