Why Responsive Web Design is so important in 2015

Posted by on Mar 24, 2015 in , , , | No Comments

Responsive Web Design

If you’ve decided that it’s time for a new website in 2015, one of the most important decisions you can make is to favour a responsive design. Put simply, Responsive Web Designs respond and adapt to the size of the user’s screen, whether they’re viewing your website on a smartphone, tablet or desktop computer.

The prominence of Responsive Web Design has vastly increased over the last few years as mobile technology has evolved. Today, with the proportion of people who access the internet using mobile technology, responsive web design cannot be ignored.

The Office for National Statistics announced last year that almost 7 out of 10 adults (68%) accessed the internet ‘on the go’ using a mobile phone or tablet. Mobile devices have revolutionised the way that we use technology and of course how we view the internet.

With an ever increasing number of mobile internet users, websites must ensure an optimal viewing experience throughout a wide range of screen sizes and resolutions. When a potential customer or client finds your website on their iPad it needs to accommodate and engage them. A negative viewing experience from an old, static-width website could damage your brand and stop users considering your services (especially if your competition has addressed responsive web design successfully themselves).

Here are 3 reasons why your new website should be responsive.

Google favours responsive websites (Search Engine Optimisation)
In February 2015, Google announced that they’ve ‘made it easier for users to find mobile-friendly web pages’ and as of April 21st 2015 will be listing more mobile-friendly websites in their results. This algorithm change will boost rankings at an individual page level, as each page will be analysed for it’s mobile-friendliness, a clear nod for responsive over unoptimised, static-width websites.

Benefits to the User Experience (UX)
Responsive Web Design offers a consistently enhanced experience for the viewer throughout a wide range of mobile devices. Information is presented in a clear manner with buttons and interactive elements adapted for the touch of a finger, not the click of a mouse.
Have you ever viewed an unresponsive desktop website on your smartphone and had to zoom in and out in order to touch a button or find the information you wanted? Websites that frustrate users in this way experience higher bounce rates and can turn the user against your brand.

Benefits to your Branding
Responsive Web Design‘ by Ethan Marcotte, the seminal article about the subject (and where the term was coined) was written back in 2010. 5 years have passed now and many businesses have made the switch since. If you don’t soon you may be damaging your brand and losing business because of it.
Today, an unresponsive website is frustrating to the mobile user (quite possibly a majority of your viewing audience). Do you want to be interpreted as a company behind the times, one who doesn’t care about their customers or a company firmly in the present, investing in the future and who puts their customer’s needs first?

With this in mind I think you’ll agree that responsive web design is not a trend. It’s a must for new websites. The statistics show that with a responsive website you’ll be increasing your engagement with potential customers and clients whilst extending the reach of your brand and services.

For more information on how Google’s new updates could affect you contact the team on 01392 691 900.

View the responsive websites in our portfolio:
One Hut Full
Monty Halls
Fostering & Adoption with Somerset
Bupa Consultant & Facilities Finder
Liberty Trails

Leave a Reply