Animation award for Drive!

Posted by on Nov 23, 2017 in , , | No Comments

The Drive team is proud to announce the arrival of a new trophy in the office after taking home a Silver Award at the 2017 Drum Cream Awards in the Moving Image (Including Animation) category.

Our submission, the animation ‘Together We Can Turn Tides’, educates about human impacts on ocean ecosystems and promotes positive changes in how we treat the Earth’s marine habitats. It impressed the judges with its strong graphic style and emotive message, and took home the only award in a category from many nominees.

The Cream Awards recognises and rewards the great creativity in advertising, design and digital, from across the Midlands, East, South West and Wales, and we’re pleased to be representing our slice of the UK.

Our client for the video, environmentalist Jeroen van de Waal, had this to say:

“We congratulate Drive Creative Studio on winning the Silver Cream Award… Within a period of a few weeks and intense collaboration they delivered an array of artwork, posters, book pages and a master piece animated video which strongly outlines our mission and vision and leaves unforgettable impressions with our viewers.”

The work has already been well received – the animation and accompanying illustrations created for a published manifesto have been featured on Design Week Online and shared by a number of ocean awareness charities such as Marine Ocean Society and Greenpeace UK – and to now be honoured with recognition from within the industry by a judging panel that included creative directors from BBC Creative and Leo Burnett has made us very proud indeed.

The only problem we can see with winning another award is that we’re going to need a bigger shelf.

See the full project here.

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