Augmented Reality check

Posted by on Sep 30, 2015 in , , , | No Comments

We’ve just completed our latest event promotion campaign, adding a touch of magic with Augmented Reality and catching the eye of the makers of the technology. You can read more in our feature on Layar’s inspiration blog.

For its 53rd Annual Congress in London, AIJA – the International Association of Young Lawyers asked Drive Creative Studio to assist in adding some digital excitement to the event, which was given a ‘ye olde’ Harry Potter-inspired wizardry and magic theme.

Their prestigious Annual Congress event in London saw attendees from all over the globe place a bet at the races at Kempton Park, compete in a match of Quidditch and attend various seminars, topping off the five-day event with a Gala Dinner.




To make something truly magical, we used Layar’s latest AR technology with old fashioned print materials, making them jump to life with digital interactive content. Various materials were created for the event – a commemorative wizardry newspaper, banners in support of two Quidditch teams, Wanted Wizard posters, directional signage, village fête game posters, and a special entry ticket.

Keen to push the boundaries of the brief we brought the idea of incorporating Augmented Reality to the client by creating some test examples. Scanning the pages brought the posters and newspaper to life, revealing hidden, secret content such as videos, polling widgets to vote on your favoured Quidditch team, or the solution to a head-scratching riddle. See more of the event materials in our portfolio.


Jennifer Maxwell of the AIJA Congress Organising Committee was kind enough to feed back on the campaign,

“We greatly valued the contribution Drive brought to the event, their ideas and execution completely exceeded our expectations.

The event was a tremendous success and everyone loved the newspaper and Drive’s creative work. We distributed the newspaper at London Waterloo Station and found it hard to keep the general public from getting their hands on it! It was great to see over 500 people waiting for their train while engrossed in our newspaper and experiencing the hidden Augmented Reality secrets.”

Let us know what you think!

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