2020 – A studio year in review
Designing from our Studio and our homes, 2020 has fortunately remained busy for the Drive team. We thought we’d take some time out to share just a small selection of the projects that were completed by Drive over what has been a very memorable year.
Watford Borough Council
Earlier this year we helped Watford Borough Council with their Council, Workforce and Delivery plans, as well as other public-facing documents that set out their aims for the next four years. With a brief for the work to be modern and contemporary, not based on traditional images of the town but with a strong design focus on dynamic copy and layouts, we restricted ourselves to the core graphic elements of the brand – evolving and deconstructing the identity at the same time. We produced a cohesive suite of well-received digital materials.
This year saw the creation of two new animations for OrcaNation, a Singapore-based diving centre with an educational outreach to schools to educate the next generation about our fragile and important ocean life. One video focussed on becoming PADI-certified by eLearning from home in lockdown, while the other promoted the Orca Schools educational camps located across Singapore.
Christmas Lover’s Club website
January saw the launch of the Christmas Lover’s Club, a website designed and built by Drive for those who really do love Christmas. The site features articles, recipes, tips and gifts for that perfect Christmas, as well as a shop directory for businesses to sell through, award and reward schemes, and membership perks.
South West AHSN marketing and design
This year we have once again been supporting the South West AHSN with their many projects and events. From digital flyers, case studies, job packs, social media cards, diagrams and animations to their all-important Annual Review, we have continued to push and adapt the brand as it subtly evolves.
Pains Wessex website
After designing and launching the WesCom website last year, we have been working this year with subsidiary brand Pains Wessex https://painswessex.com – the leading supplier of marine distress signals for over 100 years, keeping those at sea safe. The new website is focussed toward the group’s commercial and leisure customers, providing product information, distributor locations, safety and training, as well as latest news and events.
Big brand e-commerce
We’ve also been working behind closed doors on some hush-hush projects for big name brands, forging online platforms to bring their products direct to consumer in this new age of lockdowns. Some brands needed revisions and iterations of smaller elements to increase their online performance, while others required a ground-up solution.
Domestic Abuse animations
Lockdown has had serious effects on mental health cases and domestic violence instances. We worked with our friends at Designamite, Devon and Cornwall Police, and Dorset Police to produce the first in a series of emotive animations about spotting the signs of domestic abuse, which can be behavioural and psychological as well as physical.
Rod and Ben’s packaging
Rod and Ben’s makes award-winning organic seasonal foods here in Devon. Their wholesome range of soups, dips, stews and sauces are available in catering format and in retail shops, where it is a popular for its no-nonsense, honest approach. With a changing retail experience, Rod and Ben’s needed to rethink their retail offering. Working with Drive, we adapted an existing product range into a new, handy Heat n’ Eat option, so cafés and coffee shops as well as supermarkets would have a smaller, single portion, ‘on-the-go’ offering that allow people to socially distance while getting a warm, fresh and healthy lunch.
Summerskills label designs
Throughout the year we have been working with Summerskills, Plymouth’s oldest brewery, to redesign their labels of bottle-conditioned ‘real ales’ – made from ingredients sourced as locally as possible. The striking new packaging style is simple and contemporary – it doesn’t look out of place with modern microbreweries and craft beers, yet it retains the traditionalism and unique qualities of Summerskills within the logo illustration (a symbol of the brewery’s origins in Bigbury Bay). We’re adding to the suite as old labelled products run out of stock – so there is much more to come!
E-books for frontline workers
We’ve been working to help frontline health workers by improving resource materials, and redesigning to simplify existing documents, into a new intuitive, interactive toolkit e-book that is easier and faster to use and update.
Maritime & Coastguard Agency warning animations
Drive is fairly well known for its creative ties to the Met Office, having produced many materials and animations including the Twitter weather warning animations. This year we worked with the Maritime & Coastguard Agency to produce something similar – short-form animations that warn of the dangers at sea and on coastlines in a succinct and simple way.
Sharps Pixley advertising and print
This year saw the continuation of our relationship with Sharps Pixley, London’s gold bullion broker, as we produced numerous advertisements for the Times, Telegraph, City AM, Financial Times and many more. In addition, we produced illustrated adverts for the Spectator to mimic its signature political, satirical style. Following on from last year’s high-end brochure, we also produced its baby brother – a pocket-friendly A6 Safe Deposit Box booklet printed on Fedrigoni stock and finished with a delicate, gold foil debossed cover.
Twool gets a new website
Long-time Drive client Twool needed a woolly facelift this year, as the shop component of its website had grown so much in popularity that it now needed to become a focus. Twool makes ethical woolly products in Great Britain using the fleece of the rare-breed Whiteface Dartmoor sheep. Their organic and chemical-free products range from gardener’s twine, tree ties, dog leads and collars to flat caps, tweed bags and woolly shoppers made for John Lewis and Waitrose. The new site is bigger and cleaner with a more recognisable and streamlined e-commerce focus.
To say ‘thank you’…
This year, to say a special ‘thank you’ to Drive clients and suppliers, we teamed up with our friends at Summerskills Brewery to design a festive beer – a ‘Cracking Christmas Ale’, to be precise. With three label variants designed around a geometric-scandi interpretation of a traditional Christmas nutcracker, the warm and festive ale made its way across the UK to be enjoyed by firesides far and wide.
To accompany this, we designed our annual Christmas card – this year, a simple affair, printed on kraft paper with white ink, and geometric snowflakes on the cover made from D, r, i, v, e letterforms… Did you spot it?!
Thank you to all client’s, suppliers and friends of Drive… Here’s to a brighter 2021!