We’re pleased to announce we have won a respectable Bronze in the 45th Creativity International Print and Packaging Awards.
Selected from submissions in the Packaging category for Display & Point of Sale, we took home Bronze for our Helly Hansen Lifa® Flow demo boards, ousting competition from agencies around the globe. This is our second award from Creativity International, after winning Gold last year in the Media and Interactive Awards for our Met Office educational animations in the Film & Video category.
The Creativity International Awards recognise and honour creative design agencies worldwide. The panel of creative art and design experts from around the world take the creativity, design, usability, theme, execution and follow-through into consideration when judging each category.
Working with technical training gear experts Helly Hansen, we conceived a point of purchase demo unit that communicated their latest market-leading base layer technology on a simple, yet effective level.
How do you communicate product superiority when it’s hidden in cutting edge technology and science that is literally woven into the detail? Drive’s concept was simple – demonstrate how the science works up close and personal. No tricks, no gimmicks.
With claims by similar technologies present in the market, the message had to be clear and the complexity and science of the engineered Lifa® Flow fabric system could now be demonstrated up close and personal, in-store. Both counter-top and hand held demonstration versions were used in the international promotional campaign of Lifa® Flow.
From concept and design drafts, to prototyping, testing and assembly, Drive managed the project to its completion and international delivery. We’re very pleased the simple yet effective Point of Sale design was recognised as award-winning creative from global competition.