The Royal Albert Memorial Museum (RAMM) is a world-class museum and art gallery – an advocate of culture, history and education in the the South West region. However, its important work wouldn’t be possible without the help of donations, volunteers, sponsors, patrons, friends and legacy contributions. Opportunities for supporting the RAMM and building a closer relationship with visitors called for the creation of a new sub-brand to define and communicate the various ways to contribute, as well as the many benefits.
Drive was tasked with formulating a name, logo, strapline, and a cohesive visual identity scheme that fitted within the main RAMM design guides. The process was comprehensive with many verbal and visual ideas, design iterations and site visits. The final branding and strapline ‘Protect the past, support the present, shape the future’ – combined with bold typography that unashamedly listed the many ways to support – created a bold visual statement celebrating the opportunity to get closer to the RAMM and make an impact, allowing future generations to enjoy the museum for many years to come.
A completely revitalised donation box scheme throughout the museum built on the existing placements, as well as Case for Support, Gift in Wills, and Ways to Support brochures, donation envelopes, thank-you cards, stickers and more, all highlight the importance of supporting this much-loved museum, and making incredible things happen with generosity (at the same time, often receiving a few extra benefits on top).
Drive has also worked with the RAMM on their LEGO Exhibition, Shop advertising, Collections Explorer, Carnival of Animals 150th Anniversary campaign, Membership programme and Bring the Kids campaigns.
