T-shirt design for Bite-Back
For a charity, branded merchandise is an integral way to get your message and cause into the public domain, as well as creating ambassadors and raising much-needed additional donations. After completing the brand refresh, website strategy and design for marine conservation charity Bite-Back, we turned our hand to designing some t-shirts, which are now bestsellers […]
Ani-motion: making people ‘feel’ through animation
We’re not exactly quiet about the benefits of animation here at Drive. Explainer animations, animated advertising, corporate videos and short-form social content are increasingly effective forms of communication, focussed on expressing a message while improving brand awareness, engagement levels and conversion rates. While it may seem obvious to turn to live-action video when producing something […]
A behind the scenes storyboard comparison
We’d like to take you behind the scenes at Drive, to show you a storyboard to final video comparison of one of our animations – a recent explainer video for communications experts ITEC. A storyboard is a rough, visual representation of the video that serves as a working blueprint to show a client and a […]
Designing for Change – Illustrating a Manifesto to Save the Oceans
It’s always exciting to be involved in a project that is making a difference. Jeroen Van de Waal, conservationist and founder of Singapore-based diving school Orca Scuba, is on a mission to raise ‘Oceanic Awareness’ through his new book ‘Together we can turn tides’. Orcas Scuba’s responsibilities extend to educating the next generation about the […]
How do you make your brand stand out from the crowd?
A brand that stand out from the crowd for the right reasons is the first port of call for someone in the market for your services. Standing out puts you in a powerful position To understand how people think about your business and your brand, first consider it as an extension of yourself. You look […]
Innovative printing techniques for Orbital Media’s new business cards
Business card design is a staple of corporate stationery, but that’s no reason for it to look ‘corporate’. Our recent rebrand for Suffolk-based digital marketing firm Orbital Media resulted in these fun, funky business cards. The paper The brand identity is full of vibrant colours and bold typography so getting these business cards to convey […]
Packaging design development: twool, Prop it n Crop it
Some packaging solutions can look deceptively simple. This was the case with our recent packaging for twool’s ‘Prop it n Crop it’ product, a duo of twool twine and Thomas Etty Seeds. With sustainability being a fundamental value of the twool ethos, our challenge was to create packaging that would secure the 15m twool twine […]
Welcome Freya – our new Studio Coordinator
2016 was a momentous year for a number of surprising global and political reasons. For Drive it saw us working with some wonderful clients, winning awards, some great industry recognition and some exiting new hires. Surging forward into 2017, we would like to introduce Freya Dangerfield, our new Studio Coordinator, who joined us at […]
Drive welcomes James
Drive Creative Studio would like to officially announce the appointment of our newest team member, James Dudley (aka Jimmy Duds). The eagle-eyed amongst you may recognise him from our recent blog article about our day out kayaking on the Exe. James has just completed a Graphic Communication and Typography degree at Plymouth University with First-Class […]
The Christmas card that never was
This year Drive sent out illustrated Christmas emails to our clients and partners which, aside from being the eco-friendly option, could be seen as a little bit of a cop-out. So we thought we’d let you peek behind the scenes to see the hand-crafted Christmas Card we originally intended to send that never happened… We […]